Privacy Policy

PRIVACY POLICY

1) INFORMATION ABOUT THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Salenzo London. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller). You can recognize an encrypted connection by the string "https://" and the lock icon in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When using our website purely for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website:

  • The website you visited

  • Date and time of access

  • Amount of data sent in bytes

  • Referring source/website that led you to our site

  • Browser used

  • Operating system used

  • IP address used (possibly anonymized)

Processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

3) COOKIES

To make your visit to our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the browser session ends (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies).

Cookies process individual user information such as browser and location data and IP addresses. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie.

Some cookies are used to simplify the ordering process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit). If personal data is processed by individual cookies, the processing is carried out in accordance with Art. 6(1)(b) GDPR for the performance of the contract or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interest in the best possible functionality of the website and a customer-friendly and efficient design of the site visit.

In some cases, we work with advertising partners to make our online offering more attractive for you. In this case, cookies from partner companies may also be stored on your device when you visit our website (third-party cookies). If we cooperate with such advertising partners, you will be informed about the use of such cookies and the scope of the information collected individually and separately in the following sections.

Please note that you can configure your browser to inform you about the setting of cookies and to allow you to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. Detailed information on how to change your cookie settings can be found in the help menu of your browser. For more information on specific browsers, please refer to the following links:

  • Internet Explorer: Microsoft Support

  • Firefox: Mozilla Support

  • Chrome: Google Support

  • Safari: Apple Support

  • Opera: Opera Help

Please note that the functionality of our website may be limited if cookies are not accepted.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data is collected. The data collected when using the contact form is visible in the respective contact form. These data are used exclusively for the purpose of responding to your inquiry, establishing contact, and the associated technical administration. The legal basis for the processing of the data is our legitimate interest in responding to your request in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted after your request has been processed unless there are legal retention obligations.

5) DATA PROCESSING FOR ACCOUNT CREATION AND CONTRACT FULFILLMENT

In accordance with Art. 6(1)(b) GDPR, personal data is collected and processed if you provide it to us for the execution of a contract or when creating a customer account. The data collected is shown in the respective input forms. You can delete your customer account at any time by sending a message to the controller mentioned above. We store and use the data you provide for contract processing. After complete processing of the contract or deletion of your customer account, your data will be blocked for further use and deleted after the retention periods required by tax and commercial law, unless you have expressly consented to further use of your data or we reserve the right to use your data further as permitted by law and as informed below.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to our email newsletter

If you subscribe to our email newsletter, you will regularly receive information about our offers. The only required information for sending the newsletter is your email address. Further details are voluntary and are used to address you personally. We use the double opt-in procedure for sending the newsletter. This means that we will only send you an email newsletter if you have explicitly confirmed that you agree to receive it. We will then send you a confirmation email asking you to confirm your subscription by clicking a link.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. When registering for the newsletter, we store your IP address and the date and time of registration to trace any misuse of your email address at a later date. The data collected during registration will be used exclusively for the purpose of advertising via the newsletter.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller. After unsubscribing, your email address will be deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to use your data further, as legally permitted and explained in this policy.

6.2 Newsletter dispatch to existing customers

If you have provided us with your email address when purchasing goods or services, we reserve the right to regularly send you offers via email for similar products or services from our range to those you have already purchased. In this case, we do not require separate consent from you. The data processing is based solely on our legitimate interest in personalized direct marketing in accordance with Art. 6(1)(f) GDPR.

If you initially objected to the use of your email address for this purpose, we will not send you any marketing emails. You have the right to object to the use of your email address for marketing purposes at any time with effect for the future by notifying the controller mentioned at the beginning of this policy. You will only incur transmission costs according to the basic rates. Once we receive your objection, we will immediately stop using your email address for marketing purposes.

7) DATA PROCESSING FOR ORDER FULFILLMENT

7.1 The personal data we collect will be passed on to the shipping company commissioned with the delivery, to the extent necessary for the delivery of the goods. We will also share your payment details with the financial institution responsible for processing the payment, as required to complete the transaction. If we use payment service providers, you will be explicitly informed below. The legal basis for this data transfer is Art. 6(1)(b) GDPR.

7.2 Use of Payment Service Providers (Payment Processors)

– PayPal
If you choose to pay via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal, we will forward your payment information to PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”) as part of the payment process. The transfer of data takes place in accordance with Art. 6(1)(b) GDPR and only to the extent necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal, or – if offered – “purchase on account” or “installment payment” via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies by PayPal in accordance with Art. 6(1)(f) GDPR based on PayPal’s legitimate interest in assessing your creditworthiness.

The result of the credit check regarding the statistical probability of non-payment is used by PayPal to decide whether to offer you the respective payment method. The credit report may include so-called score values. If score values are used in the credit check result, they are based on a scientifically recognized mathematical-statistical method. Address data is one factor, among others, that may be included in the calculation of the score.

Further data protection information, including details about the credit agencies used, can be found in PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full

You can object to this processing of your data by notifying PayPal. However, PayPal may still be entitled to process your personal data if it is necessary for the contractual handling of the payment.

- SOFORT

If you select the “SOFORT” payment method, the payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter “SOFORT”), to whom we transmit the information you provided during the ordering process, along with details about your order, in accordance with Art. 6(1)(b) GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden).

Your data is transferred exclusively for the purpose of payment processing with SOFORT and only to the extent necessary for this purpose.
You can find more information about SOFORT’s privacy policy here:
https://www.klarna.com/sofort/privacy-policy

8) CONTACT FOR REVIEW REMINDERS

Own Review Reminder (Not Sent via a Customer Review System)

We may use your email address to send a one-time reminder to submit a review of your order, provided that you have given us your explicit consent to do so in accordance with Art. 6(1)(a) GDPR during or after your order.

You may revoke your consent at any time by sending a message to the controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution

Please note: Special additional customs clearance fees and/or import duties are not included in the price and are the responsibility of the customer.

Our website uses so-called social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”).

To increase the protection of your data when visiting our website, these buttons are not fully integrated as plugins but rather embedded using an HTML link. This type of integration ensures that no connection to Facebook’s servers is established simply by visiting a page on our website that contains such buttons. Only when you click the button will a new browser window open, directing you to Facebook’s page where you may (after logging in, if necessary) interact with the Facebook plugins.

Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield framework, which ensures compliance with the data protection standards applicable in the EU.

For information on the purpose and scope of data collection, further processing, and use of the data by Facebook, as well as your rights and privacy settings to protect your personal data, please refer to Facebook’s privacy policy:
https://www.facebook.com/policy.php

9.2 Google+ Plugins with Shariff Solution

Our website uses so-called social plugins (“plugins”) from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are instead embedded using an HTML link. This ensures that no direct connection to Google’s servers is established when you access a page on our website that contains such buttons. Only when you click the button will a new browser window open and direct you to Google+, where you can (if necessary, after logging in) interact with the plugins.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

9.3 Instagram Plugin with Shariff Solution

Our website uses so-called social plugins (“plugins”) from the online service Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA (“Instagram”).

To enhance the protection of your data when visiting our website, these buttons are not fully integrated as plugins but are instead embedded using an HTML link. This ensures that when you access a page on our website that contains such buttons, no direct connection is made with Instagram’s servers. Only when you click the button will a new browser window open and load the Instagram page, where you may (after logging in, if necessary) interact with the plugins.

Instagram LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

For information on the purpose and scope of data collection, further processing, and use of the data by Instagram, as well as your rights and privacy settings to protect your personal information, please refer to Instagram’s privacy policy:
https://help.instagram.com/155833707900388/

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“DoubleClick”).

DoubleClick uses cookies to display ads that are relevant to users, to improve campaign performance reports, or to prevent a user from seeing the same ads multiple times. Google uses a cookie ID to determine which ads are shown in which browser and can thus prevent them from being displayed multiple times. Processing is carried out on the basis of our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Furthermore, DoubleClick may use cookie IDs to record conversions related to ad requests. For example, this is the case when a user sees a DoubleClick ad and later visits the advertiser’s website using the same browser and makes a purchase. According to Google, DoubleClick cookies do not contain any personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server. We have no influence on the extent and further use of the data collected by Google through the use of this tool and inform you to the best of our knowledge: by integrating DoubleClick, Google receives the information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered or logged in with Google, it is possible that the provider may identify and store your IP address.

If you do not wish to participate in this tracking process, you can disable cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com:
https://www.google.de/settings/ads
Please note that this setting will be deleted if you delete your cookies. Alternatively, you can find more information about cookies and set your preferences through the Digital Advertising Alliance website:
www.aboutads.info

You can also configure your browser to notify you when cookies are set and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. Please note that disabling cookies may limit the functionality of our website.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with data protection levels applicable in the EU.

For more information about the privacy policies of DoubleClick by Google, please visit:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program “Google AdWords” and, within the framework of Google AdWords, the conversion tracking service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). We use Google AdWords to draw attention to our attractive offers on external websites using advertising (so-called Google AdWords). Based on the advertising campaign data, we can determine how successful the individual advertising measures are. Our goal is to show you ads that are of interest to you, to make our website more appealing to you, and to ensure a fair calculation of advertising costs.

The conversion tracking cookie is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your device. These cookies usually expire after 30 days and are not used for personal identification. If a user visits specific pages of this website while the cookie is still valid, Google and we can recognize that the user clicked on the ad and was redirected to this page.

Each Google AdWords customer receives a different cookie. Cookies cannot be tracked across the websites of different AdWords customers. The information collected with the help of the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that personally identifies users.

If you do not want to participate in tracking, you can block this use by disabling the Google conversion tracking cookie in your browser settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6(1)(f) GDPR.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with EU data protection standards.

For more information about Google’s privacy policy, please visit:
https://www.google.de/policies/privacy/

You can permanently deactivate cookies for ad preferences by adjusting your browser settings or by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not function or may be limited if you disable the use of cookies.

11) WEB ANALYTICS SERVICES
Google (Universal) Analytics

This website uses Google Analytics, a web analytics service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses so-called “cookies,” which are text files stored on your computer to help analyze how you use the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server in the United States and stored there.

This website uses Google Analytics exclusively with the extension “_anonymizeIp()”, which ensures anonymization of the IP address by shortening it and prevents direct personal identification. As a result of this extension, Google shortens your IP address within member states of the European Union or in other contracting states of the European Economic Area before transmission. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In these exceptional cases, processing is carried out in accordance with Art. 6(1)(f) GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent cookies from being stored by selecting the appropriate settings in your browser software. However, please note that if you do this, you may not be able to use all functions of this website to their full extent. Additionally, you can prevent Google from collecting data generated by the cookie and related to your use of the website (including your IP address), as well as from processing this data, by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, instead of using the browser plugin or when using browsers on mobile devices, you can click the following link to set an opt-out cookie that will prevent the collection of data by Google Analytics on this website in the future (this opt-out cookie only works in this browser and for this domain. If you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for a cross-device analysis of visitor flows carried out via a user ID. When a user first accesses the website, they are assigned a unique, persistent, and anonymized ID that is set across devices. This makes it possible to associate interaction data from various devices and sessions with a single user. The user ID contains no personal data and does not transmit any such data to Google.

You can object to data collection and storage via the user ID at any time with effect for the future. To do this, you must deactivate Google Analytics on all the systems you use, for example, in a different browser or on your mobile device.

You can deactivate Google Analytics using the browser plugin from Google:
https://tools.google.com/dlpage/gaoptout?hl=en

Alternatively, click the following link to set an opt-out cookie that will prevent data collection by Google Analytics on this website in the future (this opt-out cookie only works in this browser and for this domain; if you delete your cookies in this browser, you must click this link again):
Disable Google Analytics

12) RETARGETING / REMARKETING / REFERRAL ADVERTISING

Facebook Custom Audiences via the Pixel Method

This website uses the “Facebook Pixel” by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA (“Facebook”). If explicit consent is given, it allows tracking of user behavior after they have seen or clicked on a Facebook advertisement. This process helps evaluate the effectiveness of Facebook ads for statistical and market research purposes and may assist in optimizing future advertising efforts.

The data collected is anonymous to us and does not allow us to draw conclusions about the identity of the users. However, the data is stored and processed by Facebook, which allows it to be linked to the respective user profile, and Facebook may use the data for its own advertising purposes in accordance with Facebook’s Data Usage Policy:
https://www.facebook.com/about/privacy/

This may allow Facebook and its partners to place advertisements on and off Facebook. A cookie may also be stored on your device for these purposes. These processing activities take place only if you have given your explicit consent pursuant to Art. 6(1)(a) GDPR.

Consent to the use of the Facebook Pixel may only be given by users over the age of 13. If you are younger, we ask that you seek permission from your legal guardians.

Facebook Inc., based in the USA, is certified under the EU-U.S. Privacy Shield Framework, which ensures compliance with EU data protection standards.

To disable the use of cookies on your computer, you can set your internet browser so that no cookies can be stored on your device in the future or so that cookies already stored are deleted. Disabling all cookies may limit the functionality of our website. You can also disable the use of cookies by third-party providers such as Facebook on the Digital Advertising Alliance website:
https://www.aboutads.info/choices/

Google AdWords Remarketing

Our website uses the functions of Google AdWords Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”).

For this purpose, Google places a cookie in your browser, which enables interest-based advertising automatically using a pseudonymous cookie ID and based on the pages you have visited. Processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1)(f) GDPR.

Further data processing only occurs if you have consented to Google linking your browsing history across apps and the web with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website, Google uses your data together with Google Analytics data to create and define target audiences for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to form audiences.

You can permanently disable the setting of cookies for advertising preferences by downloading and installing the browser plugin available at:
https://www.google.com/settings/ads/onweb/

Alternatively, you can visit the Digital Advertising Alliance website at
www.aboutads.info
to learn more about cookie settings and make your preferences. You can also configure your browser to notify you about the setting of cookies and decide individually whether to accept them, or to exclude cookies for certain cases or in general. Please note that if cookies are not accepted, the functionality of our website may be limited.

Google LLC, based in the USA, is certified under the EU-U.S. Privacy Shield Framework, ensuring compliance with EU data protection standards.

For more information about Google's advertising and privacy policies, visit:
https://www.google.com/policies/technologies/ads/

13) RIGHTS OF THE DATA SUBJECT

13.1 Under applicable data protection law, you have comprehensive rights (rights of access and intervention) with respect to the processing of your personal data. These include:

  • Right of access pursuant to Art. 15 GDPR: You have the right to obtain information about your personal data processed by us, including the purposes of processing, categories of personal data, recipients or categories of recipients to whom your data has been or will be disclosed, the intended storage period or the criteria for determining this period, the existence of the right to rectification, erasure, restriction of processing, objection to processing, the right to lodge a complaint with a supervisory authority, the origin of your data if it was not collected from you, the existence of automated decision-making including profiling, and meaningful information about the logic involved and the significance and envisaged consequences of such processing, as well as your right to be informed about the safeguards pursuant to Art. 46 GDPR when your data is transferred to third countries.

  • Right to rectification pursuant to Art. 16 GDPR: You have the right to obtain without undue delay the rectification of inaccurate personal data concerning you and/or the completion of your incomplete data stored by us.

  • Right to erasure pursuant to Art. 17 GDPR: You have the right to request the deletion of your personal data if the conditions of Art. 17(1) GDPR are met. However, this right does not apply in particular if processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise, or defense of legal claims.

  • Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data if the accuracy of your data is contested by you, the processing is unlawful but you oppose the erasure of your data and request the restriction instead, if we no longer need your data for processing purposes but you require it for the establishment, exercise, or defense of legal claims, or if you have objected to processing pursuant to Art. 21(1) GDPR and it is not yet clear whether our legitimate grounds override yours.

  • Right to notification pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure, or restriction of processing, we are obliged to notify all recipients to whom the personal data has been disclosed of any such rectification, erasure, or restriction, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about those recipients.

  • Right to data portability pursuant to Art. 20 GDPR: You have the right to receive the personal data you have provided to us in a structured, commonly used, and machine-readable format or to request the transmission of this data to another controller, where technically feasible.

  • Right to withdraw consent pursuant to Art. 7(3) GDPR: You have the right to withdraw your consent to the processing of personal data at any time with future effect. In the event of withdrawal, we will delete the data concerned without delay, provided that further processing cannot be based on a legal ground for processing without consent. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

  • Right to lodge a complaint pursuant to Art. 77 GDPR: If you believe that the processing of your personal data infringes the GDPR, you have the right—without prejudice to any other administrative or judicial remedy—to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, place of work, or the place of the alleged infringement.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTEREST AS PART OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE AFFECTED DATA. HOWEVER, FURTHER PROCESSING MAY BE PERMITTED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR IF THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING AT ANY TIME. YOU CAN EXERCISE YOUR RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL IMMEDIATELY STOP PROCESSING THE DATA FOR DIRECT MARKETING PURPOSES.

14) DURATION OF STORAGE OF PERSONAL DATA

The duration of the storage of personal data is based on the applicable legal retention periods (e.g., commercial and tax law retention periods). After the retention period has expired, the respective data is routinely deleted, provided it is no longer required for the performance or initiation of a contract and/or there is no longer a legitimate interest on our part in the continued storage.

Further information on Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=en

For more information on the purpose and scope of data collection, further processing, and use of data by Google, as well as your rights and privacy settings to protect your personal information, please refer to Google’s privacy policy:
https://www.google.com/intl/en/policies/privacy/